![]() ![]() Life in Las Vegas being known for its night life, the neon signs were a sure win in the given scenario!Īlso, let us not forget the fact that what we call ‘predictable’ fonts today were not so common place in the 50s and 60s! Neon itself was new to the world, and simple fonts of course fit the bill where an outdoor billboard is concerned. The most prominent attribute is, the fact that brightly back lit text at nights are definitely more prone to having a successful impact as compared to the very same sign boards in broad daylight. Having a closer look at the content of the neon signs in this collective mental image objectively, you begin to realize that the impact does not really owe its success to the nature of the fonts alone in fact most of the fonts that you see in classic Las Vegas Images seem simple and almost predictable. We gather this from movies, photographs, magazines and other visual data. Las Vegas brings to the mind images of a dark sky against neon signs. If you choose to delve a little deeper into exactly why this image of Las Vegas is what remains imprinted into a collective consciousness, you realize that neon signs at night are what have been amongst the most defining factors of this image. After a previous introduction of the Googie architecture (read the " Googie: Custom Fonts Accompanied Funny-Sounding Architecture" article if you didn't do it yet) we couldn't be more excited to delve a little deeper into one of the most famous places on the Earth - Las Vegas. ![]()
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